"Opening up a conversation can be opening up a world of new possibilities."
This is where bold thinking meets thoughtful execution. Let’s create something meaningful together.
What is Development Advisory?
We work with the talented and honest.
Paper City can be an extension of your development office or a knowledgeable technical partner. We focus on market-rate + affordable urban infill projects in NJ.
Development advisers keep the project team on track.
A project-specific strategy is key to success and control.
Analyzing feasibility for the highest and best use
Discuss your capital needs and objectives
Perform in-depth financial underwriting
Conceptual budget and cash flow pro forma
Procuring incentive and grant programs
Developing a marketing and leasing strategy
Property Due Diligence
Source and vet General Contractors
Deal Structuring
Secure Site Plan Approval and Entitlements
Planning the Scope and Phasing
Managing the hiring process for the project team
Our Services
Primary Capital Raising
We manage the full lifecycle of a capital raise:
Sponsor positioning and strategy refinement
Investor targeting and segmentation
Outreach and meeting coordination
Due diligence process management
Closing strategy
GP Advisory
We help managers institutionalize their platform:
Fund structuring guidance
Narrative and messaging development
Market positioning strategy
LP feedback integration
Emerging Manager Focus
We specialize in growing platforms that have delivered $50M-$75M projects:
Anchor investor strategy
Track record positioning
Credibility development
Early LP acquisition
“Our focus is always to provide homes in urban areas, not simply to increase density but to promote stability and growth.”
— GARDNER RIVERA, MSRED, FOUNDER
